Hearst Media's Special Services for Bay Area Businesses

Hearst Media Services/Bay Area is now offering Bay Area businesses the ability to manage their brands and online reputations by monitoring how they are talked about on social networks.

 

With the Internet and social media changing the way reputations spread, any compliment, bad review or rumor can having lasting consequences for businesses. The Reputation Management service monitors Web comments and discussions so that businesses know exactly what people are saying about them. 

Hearst Media Services/Bay Area's Reputation Management program tracks all the locations on the Web where business listings can be found. It also tracks trends in customer sentiment by analyzing online content whenever a business is mentioned to determine if it is positive, negative or neutral. It also provides actionable data on mentions of products, reports on top sources and keyword search relevant to a business and shows how an organization's competition is being talked about.

The program monitors websites, blogs, social media and local review sites to bring clients the most complete and up-to-date data on how their businesses are perceived by customers. The data is broken down, analyzed and collected in intelligence reports so that businesses can target their marketing and increase their online customer engagement.

"The reputation of a business can be its most valuable marketing tool, so it's important that businesses can create, manage and promote their companies on the social network," said Mark Adkins, president of Hearst Media Services/Bay Area and the San Francisco Chronicle/SFGate.com. "Our Reputation Management service gives businesses the right tools and technology to track how their reputations spread across the Web and respond appropriately to either maximize positive response or to address customer concerns."

Reputation Management is a part of Hearst Media Services/Bay Area's GateList program, which is a digital marketing service for small and medium-sized businesses. It is designed to be a more effective and cost-efficient alternative to other forms of advertising, such as yellow page directories, direct mail and emerging Web advertising services.

About Hearst Media Services/Bay Area
In addition to the vast resources of the San Francisco Chronicle and SFGate.com, Hearst Media Services/Bay Area provides everything from social media campaigns to search engine marketing to direct mail and e-mail advertising. Whether targeting customers based on behavior, demographics and geography or using the broad reach of Hearst Media Services products to reach 1.9 million Bay Area adults each week, advertisers can find all their marketing solutions in one, easy-to-implement place.