It was a deliberate choice by Bay Tek Games Inc. of Pulaski: The company was not going to participate in the recession.
So the company aggressively marketed its coin-operated games and continued to grow while other parts of the economy slowed.
"We put more effort into product development and more effort into sales and marketing during the downturn," Bay Tek President and CEO Larry Treankler said Thursday. "We actually grew our business a few percentage points during that recessionary period.
"We've been lucky enough to grow each of the last 17 years."
Treankler was named the 2011 Business Person of the Year during the Green Bay Area Chamber of Commerce's Business Recognition Awards.
He considers the award an honor for the entire company and its 116 employees.
"We produce entertainment … we're developing games, so there are silly names and silly concepts, but we also have a very, very, very hard working group of people," he said. "I very much appreciate the (award) and to me it's a validation of the team we have."
Bay Tek was among 19 businesses nominated for six awards.
In accepting the award, Treankler said the company has remained a strong domestic manufacturer in an industry heavy with imports.
"We made a conscious decision that we be a competitive and successful American manufacturer," he said after the ceremony. "Most of the customers in the world value quality, on-time delivery, the ability to have spare parts, communication and taking care of the customer's product."
Growth during tough times was at the heart of another of the award categories presented at the luncheon.
Like Bay Tek, Jet Air Group in Ashwaubenon continued to grow its operation and employment through the recession — including the construction of a roughly $2 million facility that opened last summer at Austin Straubel International Airport.
Jet Air Group was the recipient of the Growth Award.
"We took a big risk," said Al Timmerman one of the owners of the business. "But we saw the potential for the future."
He said that risk is now paying off.
"We've seen a huge increase in business," Timmerman said. "We're looking at future expansion."
That potential expansion includes both space and personnel. Work is ongoing as part of an airport project to expand an aircraft ramp near Jet Air's facility.Like Jet Air Group, Treankler said Bay Tek continues to look at potential growth opportunities for the business.
So the company aggressively marketed its coin-operated games and continued to grow while other parts of the economy slowed.
"We put more effort into product development and more effort into sales and marketing during the downturn," Bay Tek President and CEO Larry Treankler said Thursday. "We actually grew our business a few percentage points during that recessionary period.
"We've been lucky enough to grow each of the last 17 years."
Treankler was named the 2011 Business Person of the Year during the Green Bay Area Chamber of Commerce's Business Recognition Awards.
He considers the award an honor for the entire company and its 116 employees.
"We produce entertainment … we're developing games, so there are silly names and silly concepts, but we also have a very, very, very hard working group of people," he said. "I very much appreciate the (award) and to me it's a validation of the team we have."
Bay Tek was among 19 businesses nominated for six awards.
In accepting the award, Treankler said the company has remained a strong domestic manufacturer in an industry heavy with imports.
"We made a conscious decision that we be a competitive and successful American manufacturer," he said after the ceremony. "Most of the customers in the world value quality, on-time delivery, the ability to have spare parts, communication and taking care of the customer's product."
Growth during tough times was at the heart of another of the award categories presented at the luncheon.
Like Bay Tek, Jet Air Group in Ashwaubenon continued to grow its operation and employment through the recession — including the construction of a roughly $2 million facility that opened last summer at Austin Straubel International Airport.
Jet Air Group was the recipient of the Growth Award.
"We took a big risk," said Al Timmerman one of the owners of the business. "But we saw the potential for the future."
He said that risk is now paying off.
"We've seen a huge increase in business," Timmerman said. "We're looking at future expansion."
That potential expansion includes both space and personnel. Work is ongoing as part of an airport project to expand an aircraft ramp near Jet Air's facility.Like Jet Air Group, Treankler said Bay Tek continues to look at potential growth opportunities for the business.
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