Wine guru and publisher Jancis Robinsonsaid Tuesday she’s hired well-known Bay Area wine blogger Alder Yarrow, of the award-winning Vinography.com blog, to join London-based JancisRobinson.com as a columnist.
He will report on the “American wine scene,” much of it in the greater San Francisco Bay Area and the Golden State, which accounts for about 90 percent of U.S. wine exports.
Robinson said the choice of Yarrow to help expand her site’s coverage of American wine culture “reflects the vibrancy of the wine blogging world, her appreciation of the growing universe of online wine voices and Yarrow’s impressive body of work” and insights on American wine.
Yarrow’s “Alder on America” column will debut at JancisRobinson.com Wednesday, beginning with an analysis of wine critic extraordinaire Robert Parker’s retreat from reviewing California wine and the appointment of Antonio Galloni as the Wine Advocate’s new California correspondent. Alder’s first column will be free. After that, it's available only to paid subscribers.
“Alder represents the best of the wine blogosphere,” said Robinson. “His writing at Vinography.com is refreshing, thoughtful, objective and literate, qualities that have been justly rewarded by a large readership and six Wine Blog Awards.”
JancisRobinson.com was founded in 2000 with a paid-subscription element, Purple pages, added in 2001. It has members in 100 countries, Robinson said in the Oct. 18 statement, and includes a backlog of 60,000 wine reviews.
Yarrow began publishing his blog, Vinography, in 2004, as a part-time labor of love.
No comments:
Post a Comment